Issue #001 - The Three Principles That Always Drove Apple

Empathy, Focus, Impute

A quick note regarding this experiment: My intentions with these posts are to share in short form ideas and learnings that I’ve acquired and curated over time. As well as link to the originating resources for those willing to go deeper.

Apple’s Marketing Philosophy

• Empathy

  • Intimate connection with the feelings of the customer. “We will truly understand their needs better than any other company.”

• Focus

  • “In order to do a good job of those things that we decide to do, we must eliminate all unimportant opportunities.

• Impute

  • People DO judge a book by its cover. So we need to make sure that when we present our product we convey it in a manner that portrays the desired qualities.

Source: The Three Principles that Always Drove Apple

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Links related to this document:

• The “focus” principle reminded me of some of the reductionist actions that Steve Jobs took to save Apple after he came back in 1997; The 30% rule.

  • By focusing on the best of the best, Jobs transformed Apple into one of the most valuable companies in the world.

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Comments:

• Will work on improving my handwriting ;)

• If you guys enjoy this short form of information sharing & would like me to continue just reply to this e-mail with“More!”. Also, super open for feedback and some roasting 🍗.